The escalating fight over TV sports rights reaches its biggest battlefield next week, as NBCUniversal pushes to extend its track record of Olympic broadcasting wins, and ESPN and Fox aim to spoil it.
The Olympic Games remain a high-profile prize, and attaining the rights is a unique process of brinksmanship. Traditional back and forth negotiations are almost non-existent. Company executives make their pitches and submit blind bids with no promise of an opportunity to raise their offers. The IOC could announce the winner as soon as Tuesday.
Read full article here in Wall Street Journal.
No comments:
Post a Comment