Monday, 3 October 2011

The Lego approach to storytelling

via Knight Digital Media Centre

The cutting room floor of journalism is a sad place: all those facts, interviews, asides, anecdotes, context, insights, and media gathered during reporting which, while relevant and interesting, just don’t fit comfortably into the narrative flow or length/time limits of the finished story.

This doesn’t merely represent wasted time and reporting effort. Many of those scraps are missed opportunities to engage readers and gain search visibility or links…

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