Who cares about conscience?

"Every journalist, from the newsroom to the boardroom, must have a personal sense of ethics and responsibility - a moral compass. What's more, they have a responsibility to voice their personal conscience out loud, and allow others around them to do so as well." Thus spake Kovach and Rosenstiel in their account of The Elements of Journalism. The authors argue, further, that within this principle are subsumed all the other principles that journalists have formulated to guide their actions. The sentiment is praiseworthy - but is it practicable today? And is it relevant to our Caribbean context?